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Smithsonian Institution
Our Plan
Goals
Be One Smithsonian
Catalyze new conversations and address complex challenges
Reach 1 billion people a year with a digital-first strategy
Understand and impact 21st-century audiences
Drive large, visionary, interdisciplinary research and scholarly projects
Preserve natural and cultural heritage while optimizing our assets
Provide a nimble, cost-effective, and responsive administrative infrastructure
We will tell the complete American story, in person and online, in all of our museums, exhibits, and programs—and across them—with a focus on all Americans, nationally and locally.
‹ We will learn how demographic changes, new learning styles, and new technologies affect the relevance of cultural institutions.
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We will reach all Washington, D.C., metropolitan area K–12 students. ›
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