Object Details
- Colgate-Palmolive Company
- Description
- The indications or uses for this product as provided on its packaging:
- Directions: Squeeze a little Wildroot Hair Dressing into one hand. Rub hands together and apply to wet or dry hair. Massage vigorously.
- The Wildroot Company of Buffalo, New York originally trademarked Wildroot hair tonic in 1920 and sold it in bottles. The product was marketed mainly to women, both to use on their own hair and to buy for their husbands. Early advertising claimed the hair tonic would cure dandruff, prevent balding, and produce thick, lustrous hair. In 1959 Wildroot sold its concerns to Colgate-Palmolive, and in 1962 the product was repackaged in a “new formula” and sold in a tube. The tag line "Grooms Clean as a Whistle, Quick as a Wink" introduced the new tube formula Wildroot. Advertising copy read, the "long lasting tube formula keeps your hair in place. Maybe your girl will mess up your hair, but not much else will."
- Credit Line
- The Fournet Drugstore Collection
- ca 1962
- trademark date
- 1932
- brand purchased date
- 1959
- ID Number
- 1985.0475.231
- catalog number
- 1985.0475.231
- accession number
- 1985.0475
- Object Name
- hair dressing
- hair care product
- Object Type
- Cosmetics
- Physical Description
- cardboard (packaging material)
- metal (container material)
- Measurements
- overall: 1 3/4 in x 6 7/8 in x 1 1/2 in; 4.445 cm x 17.4625 cm x 3.81 cm
- place made
- United States: New York, New York City
- associated place
- United States: Louisiana, Saint Martinville
- See more items in
- Medicine and Science: Medicine
- Health & Medicine
- American Enterprise
- Beauty and Hygiene Products: Hair Care and Enhancement
- Beauty and Health
- Exhibition
- American Enterprise
- Exhibition Location
- National Museum of American History
- National Museum of American History
- Record ID
- nmah_209524
- GUID (Link to Original Record)
- https://n2t.net/ark:/65665/ng49ca746a0-dd95-704b-e053-15f76fa0b4fa
