Swiss graphic design : the origins and growth of an international style, 1920-1965 / Richard Hollis

Object Details

Author

Hollis, Richard

Originally published: London : Laurence King Pub., 2006.

Summary

"Written by noted design authority Richard Hollis, this illustrated volume looks at the "Neue Grafik," or "Swiss style," as it was developed by such designers as Theo Ballmer, Max Bill, Adrian Frutiger, Karl Gerstner, Armin Hofmann, Ernst Keller, Herbert Matter, Josef Muller-Brockmann, and Jan Tschichold. The style of these artists was admired worldwide for its formal discipline, in which designers organized images and text into geometrical grids. Adopted internationally, the grid and sans serif typefaces such as Helvetica became the classic emblems of Swiss graphic design." "Showcasing design work across a range of media, including posters, magazines, exhibition displays, brochures, advertisements, books, and film, this book shows how many of the Swiss designers' modernist elements remain an indispensable part of today's graphic language."--BOOK JACKET.

2006

20th century

Type

Books

Physical description

271 p. : ill. (some col.) ; 28 cm

Place

Switzerland

Smithsonian Libraries

Topic

Graphic arts--History

Graphic design (Typography)--History

Record ID

siris_sil_905144

Metadata Usage (text)

CC0