Object Details
- Chemical Works of Gedeon Richter Ltd.
- Description (Brief)
- The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
- Gedeon Richter Ltd. of Budapest, Hungary, produced this Postinor brand oral contraceptive beginning in 1979. Most oral contraceptives come in 21 or 28 pill varieties that are made to be taken once a day for a month. Postinor was a 10-pill regimen containing .75mg of levonorgestrel intended to be used as post-coital contraception, to be taken only after intercourse instead of daily. It appealed to many women because it is meant to be taken only as needed. The Postinor is in a silver blister pack containing 10 pills in two rows of five. Presently, Postinor is marketed as an emergency contraceptive pill (Plan B), containing two pills of .75 mg of levonorgestrel meant to be taken 12 hours apart.
- Location
- Currently not on view
- Credit Line
- Dr. Linda S. Potter
- before 1990-04
- ID Number
- 1997.0360.09
- catalog number
- 1997.0360.09
- accession number
- 1997.0360
- Object Name
- contraceptive, oral
- Physical Description
- levonorgestrel, 0.75 mg (drug active ingredients)
- foil (blister pack material)
- cardboard (box material)
- plastic (blister pack material)
- paper (insert material)
- Measurements
- overall: 3 cm x 7.8 cm x 1.6 cm; 1 3/16 in x 3 1/16 in x 5/8 in
- overall, box: 1 1/4 in x 3 1/8 in x 5/8 in; 3.175 cm x 7.9375 cm x 1.5875 cm
- overall, pills: 1 in x 2 5/8 in x 1/8 in; 2.54 cm x 6.6675 cm x .3175 cm
- place made
- Hungary: Budapest, Budapest
- See more items in
- Medicine and Science: Medicine
- Health & Medicine
- Birth Control
- National Museum of American History
- Subject
- Birth Control/Contraception
- Women's Health
- Record ID
- nmah_688324
- GUID (Link to Original Record)
- https://n2t.net/ark:/65665/ng49ca746a5-03ac-704b-e053-15f76fa0b4fa
