Object Details
- Description
- This patriotic advertisement produced by the Caterpillar Tractor Company in 1951 was printed in July 21st issue of The Saturday Evening Post in an effort to inspire the public to write to military service members. The large image shows uniformed men quietly reading letters and magazines on top of a tractor produced by the company. The heartfelt wording tries to evoke the loneliness of combat and the importance of feeling remembered and loved. It ends with a reminder not to put off writing and encourages those with no one in the forces to find out how they can help.
- Advertisements such as this were encouraged by the government and the various wartime agencies as it was believed that regular mail from home was essential for morale. Such advertising was ubiquitous during World War II. Continued in the years following, such as this print piece from the Korean War, the concept allowed companies to appear patriotic while still advertising their products.
- 1951
- Object number
- 2004.2016.6
- Type
- Archival Material
- Medium
- paper; ink (multicolor)
- Dimensions
- Height x Width: 13 5/8 x 10 1/8 in. (34.61 x 25.72 cm)
- Place
- United States of America
- See more items in
- National Postal Museum Collection
- National Postal Museum
- Record ID
- npm_2004.2016.6
- GUID (Link to Original Record)
- http://n2t.net/ark:/65665/hm82ec51c8b-790f-4565-be4b-17c9cb2a0886
