Object Details
- Ortho Pharmaceutical Corporation
- Description (Brief)
- The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
- The Ortho Pharmaceutical Corporation of Raritan, New Jersey, produced this ModiCon brand oral contraceptive around 1977. The foil package contains a 21-pill Dialpak dispenser. Ortho trademarked the term DialPak in 1965, and was the first company to release their medication in a memory-aid device, now ubiquitous among makers of oral contraceptives.
- Location
- Currently not on view
- Credit Line
- Gift of Gladys Abell and Lester D. Johnson, Jr., M.D.
- 1977-1980
- ID Number
- 1981.0760.034.A
- catalog number
- 1981.0760.034.A
- accession number
- 1981.0760
- Object Name
- pharmaceutical, dispenser of
- contraceptive, oral
- Other Terms
- pharmaceutical, dispenser of; Pharmaceutical; Contraceptive; Oral Contraceptive; Tablet
- Physical Description
- foil (package material)
- norethindrone, 0.5 mg (drug active ingredients)
- ethinyl estradiol, 0.035 mg (drug active ingredients)
- Measurements
- overall: 13.2 cm x 7.6 cm x 1.8 cm; 5 3/16 in x 3 in x 11/16 in
- overall: 3/4 in x 3 1/4 in x 5 1/4 in; 1.905 cm x 8.255 cm x 13.335 cm
- place made
- United States: New Jersey, Raritan
- See more items in
- Medicine and Science: Medicine
- Health & Medicine
- Birth Control
- National Museum of American History
- Subject
- Birth Control/Contraception
- Women's Health
- Record ID
- nmah_1068223
- GUID (Link to Original Record)
- https://n2t.net/ark:/65665/ng49ca746a9-1713-704b-e053-15f76fa0b4fa
