Object Details
- Menley and James
- Description
- Menley & James Laboratories, the proprietary drug division of Smith Kline & French produced the “Love” line of cosmetics from 1969 through 1980. This product, "Love’s A Little Cover” makeup, claimed to be "translucent" and "to give your face a soft natural finish.” It came in several shades; this one is "Beachy." Love was propelled to popularity through the advertising campaign of Wells, Rich, Green. Love products sought to appeal to young women who were style leaders and trendsetters. The tagline “This is the way Love is in 1969” was intended to appeal to a new generation of consumers, and the product name and package design reflected the youth culture of the 1970s.
- Location
- Currently not on view
- Credit Line
- Gift of Robert J. Locurto
- 1969-1980
- ID Number
- 1981.0219.018
- accession number
- 1981.0219
- catalog number
- 1981.0219.018
- Object Name
- cosmetic
- make-up
- Other Terms
- Cosmetics; Patent Medicines; Drugs; Liquid
- Measurements
- overall: 3 1/2 in x 1 1/2 in; 8.89 cm x 3.81 cm
- place made
- United States: Pennsylvania, Philadelphia
- See more items in
- Medicine and Science: Medicine
- Health & Medicine
- Beauty and Health
- Beauty and Hygiene Products: Make-up
- National Museum of American History
- Record ID
- nmah_719904
- GUID (Link to Original Record)
- https://n2t.net/ark:/65665/ng49ca746a5-631c-704b-e053-15f76fa0b4fa
