Object Details
- Wildroot Company
- Description
- Wildroot Hair Tonic was introduced by the Wildroot Company, Buffalo, N.Y., in 1911. Trademarked in 1932, the Wildroot brand was eventually bought out by Colgate-Palmolive in 1959. The hair tonic was primarily marketed as a dandruff remedy and advertisements in the late 1940s and early 1950s asked, "Can your scalp pass the fingernail test?"
- Lady Wildroot Shampoo was introduced in the early 1950s and came in two sizes. This example is the larger of the two. Wildroot used the slogan "Gleams as it cleans, cleans as it gleams!" Advertisements suggest Wildroot stopped selling their Lady Wildroot Line around the mid-1950s.
- Location
- Currently not on view
- Credit Line
- Gift of Mary E. and Joseph F. Melfi, Jr., Tupper's Drug Store, Summerville, South Carolina
- ca 1950s
- ID Number
- 1980.0698.127
- accession number
- 1980.0698
- catalog number
- 1980.0698.127
- Object Name
- shampoo
- hair care product
- Other Terms
- Cosmetics; Patent Medicines; Drugs; Liquid
- Physical Description
- cardboard (packaging material)
- glass (container material)
- paper (container material)
- plastic (container material)
- Measurements
- overall, box: 6 5/8 in x 4 in x 1 3/4 in; 16.8275 cm x 10.16 cm x 4.445 cm
- overall, bottle: 6 1/4 in x 3 5/8 in x 1 3/8 in; 15.875 cm x 9.2075 cm x 3.4925 cm
- place made
- United States: New York, Buffalo
- See more items in
- Medicine and Science: Medicine
- Health & Medicine
- Beauty and Hygiene Products: Hair Care and Enhancement
- Beauty and Health
- Hair Care Products
- National Museum of American History
- web subject
- Hair Care Products
- Record ID
- nmah_716476
- GUID (Link to Original Record)
- https://n2t.net/ark:/65665/ng49ca746a5-47e8-704b-e053-15f76fa0b4fa
