Object Details
- IBM
- Description
- This rectangular orange plastic desk sign reads "THINK" in black lettering. “THINK” was the slogan developed by Thomas Watson Sr. when he was a sales manager for the National Cash Register Company, exhorting his salesmen to use their heads, not their feet—their job was to think. As IBM CEO during the 1920s, Watson continued to encourage innovation and “THINK” became a ubiquitous slogan in IBM paraphernalia including notepads, advertising, products—even the title of the company magazine. By the 1950s, IBM sales staffs distributed “THINK" signs like this one to their customers. An IBM customer representative gave the donor this sign.
- Location
- Currently not on view
- Credit Line
- Gift of Milton Schwartzbart
- ID Number
- 1995.0248.02
- accession number
- 1995.0248
- catalog number
- 1995.0248.02
- Object Name
- sign
- Physical Description
- plastic (backing and support material)
- metal (marked piece material)
- Measurements
- overall: 6.5 cm x 22.6 cm x 2.8 cm; 2 9/16 in x 8 29/32 in x 1 3/32 in
- place made
- United States
- Related Publication
- Sewer, Andy; Allison, David; Liebhold, Peter; Davis, Nancy; Franz, Kathleen G.. American Enterprise: A History of Business in America
- See more items in
- Medicine and Science: Mathematics
- Computers & Business Machines
- American Enterprise
- National Museum of American History
- Record ID
- nmah_690192
- GUID (Link to Original Record)
- https://n2t.net/ark:/65665/ng49ca746a5-1890-704b-e053-15f76fa0b4fa
