Object Details
- collection
- Reid Drugstore
- Colgate-Palmolive-Peet Company
- Description
- In 1938 the Colgate-Palmolive-Peet Company in Jersey City, N.J., introduced Halo, the zero soap shampoo. Their slogan was "Soaping dulls hair, while Halo glorifies it." The product came with a double your money-back-guarantee. Advertisements claimed that the lack of oils and harsh chemicals made the product clean-rinsing and safe for children.
- Over the years the Colgate-Palmolive Company used celebrities and program sponsorships to endorse their product. In the 1940s the product jingle,"Halo, Everybody, Halo," was introduced on the radio and early TV. Through the following decades, many celebrities and recording artists, including Frank Sinatra, Peggy Lee, and Eddie Cantor, sang the Halo jingle. Halo was still being sold in the late 1970s.
- The Halo bottle did not change much from 1939 into the 1950s. This example dates to that period.
- Location
- Currently not on view
- Credit Line
- Gift of Blanche E. Reid
- 1937-1953
- ID Number
- 1984.0351.325
- accession number
- 1984.0351
- catalog number
- 1984.0351.325
- Object Name
- shampoo
- hair care product
- Other Terms
- Cosmetics; Drugs
- Physical Description
- cardboard (packaging material)
- glass (container material)
- plastic (container material)
- paper (container material)
- Measurements
- overall, box: 4 1/8 in x 1 3/4 in x 1 in; 10.4775 cm x 4.445 cm x 2.54 cm
- overall, bottle: 3 1/2 in x 1 5/8 in x 1 in; 8.89 cm x 4.1275 cm x 2.54 cm
- place made
- United States: New Jersey, Jersey City
- See more items in
- Medicine and Science: Medicine
- Health & Medicine
- Beauty and Hygiene Products: Hair Care and Enhancement
- Beauty and Health
- Hair Care Products
- National Museum of American History
- web subject
- Hair Care Products
- Record ID
- nmah_738024
- GUID (Link to Original Record)
- https://n2t.net/ark:/65665/ng49ca746a5-4e91-704b-e053-15f76fa0b4fa
