Halo Shampoo

Object Details

Colgate-Palmolive Company

Description: In 1938 the Colgate-Palmolive-Peet Company in Jersey City, N.J., introduced Halo, the zero soap shampoo. Their slogan was "Soaping dulls hair, while Halo glorifies it." The product came with a double-your-money back guarantee. Advertisements claimed that the lack of oils and harsh chemicals made the product clean-rinsing and safe for children.; Over the years the Colgate-Palmolive Company used celebrities and program sponsorships to endorse their product. In the 1940s, the product jingle, "Halo, Everybody, Halo," was introduced on the radio and early TV. Through the following decades, many celebrities and recording artists, including Frank Sinatra, Peggy Lee, and Eddie Cantor, sang the Halo jingle. Halo was still being sold in the late 1970s.; While the Halo bottle retained its distinctive shape, at the end of 1954, Colgate-Palmolive introduced this new blue, white, and gold packaging. In 1956, their ads claimed they were "America’s #1 Selling Shampoo."
Location: Currently not on view

Physical Description: cardboard (packaging material); glass (container material); plastic (container material); paper (container material)
Measurements: overall, box: 5 3/4 in x 2 1/2 in x 1 7/8 in; 14.605 cm x 6.35 cm x 4.7625 cm; overall, bottle: 5 1/2 in x 2 1/2 in x 1 3/4 in; 13.97 cm x 6.35 cm x 4.445 cm

See more items in: Medicine and Science: Medicine; Health & Medicine; Beauty and Health; Beauty and Hygiene Products: Hair Care and Enhancement; Hair Care Products

National Museum of American History

GUID (Link to Original Record): https://n2t.net/ark:/65665/ng49ca746a0-e2eb-704b-e053-15f76fa0b4fa