Eat mor chikin : inspire more people / S. Truett Cathy

Object Details

Contents: Unexpected opportunities -- How firm a foundation -- Building a paper route one customer at a time -- Priorities and total commitment -- Out to the farm -- Next time I'll go all the way -- Creating Chick-fil-A -- Climbing with care and confidence -- The loyalty effect -- Crisis and purpose -- Building boys and girls -- Moving beyond the malls -- Bring in the cows -- Making a difference -- Making a difference for children -- A new generation of leadership
Summary: Put two cows on a billboard with a bucket of paint and a brush, and they'll create some unexpected opportunities. In 1995 we gave the cows responsibility for taking the message of Chick-fil-A to the public. Five years after they painted their first billboard, Chick-fil-A had doubled our sales volume, achieving annual sales of more than $1 billion. The lesson from the cows is the lesson of my life: take advantage of unexpected opportunities.

2002

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