Association of Hispanic Advertising Agencies Collection
Object Details
- Creator
- Sunshine, Sara
- Spanish Advertising and Marketing Service
- Association of Hispanic Advertising Agencies
- Topic
- Advertising executives -- 1950-2000
- Advertising agencies -- 1950-2000
- Television advertising -- 1950-2000
- advertising -- History -- 1950-2000
- Advertising campaigns -- 1950-2000
- Minorities in advertising -- 1950-2000
- Marketing -- 1950-2000
- Provenance
- Donated to the Archives Center in 2015 by the Association of Hispanic Advertising Agencies, through Horacio Gavilan.
- Creator
- Sunshine, Sara
- Spanish Advertising and Marketing Service
- Association of Hispanic Advertising Agencies
- See more items in
- Association of Hispanic Advertising Agencies Collection
- Summary
- The Association of Hispanic Advertising Agencies Collection includes advertisements, research, and publications produced by SAMS (Spanish Advertising and Marketing Service), which was founded by Luis Diaz Albertini in 1963.
- Accruals
- The initial donation was made by AHAA in 2015 and related to from SAMS (Spanish Advertising and Marketing Services). The first addendum, the records of Casanova, Pendrill Publicidad, were donated by AHAA in 2016.
- Biographical / Historical
- Luis Diaz Albertini founded SAMS (Spanish Advertising and Marketing Service) in 1963. Sara Sunshine was the head copywriter and art executive. The agency had a staff of just four employees. It was the first full-service Spanish language advertising agency in the United States. In 2007, the Association of Hispanic Advertising Agencies was formed. Among its goals was preserving the industry's past and preserving the history of Hispanic advertising. The first archival collection they accepted was the records of SAMS. Originally housed at the University of Maryland, it was transferred to the National Museum of American History in 2015.
- Extent
- 3.5 Cubic feet (3 boxes)
- Date
- 1962 - 2000
- Archival Repository
- Archives Center, National Museum of American History
- Identifier
- NMAH.AC.1343
- Type
- Collection descriptions
- Archival materials
- Storyboards
- Video recordings
- Posters
- Photographs
- Advertisements
- Audio cassettes
- Clippings
- Citation
- Association of HIspanic Advertising Agencies Collection, 1962-1995, Archives Center, National Museum of American History.
- Arrangement
- The collection is divided into seven series. Series 1: Storyboards and Scripts, 1970-1995 Series 2: Advertisements, 1962-1974 Series 3: Publications, 1976-1988 Series 4: Marketing Research, 1962-1984 Series 5: Packaging, 1962 Series 6: Ephemera, 1980-1989 Series 7: Audiovisual Materials
- Processing Information
- Collection processed by Maggie McCready, intern, fall 2016.
- Rights
- Reproduction restricted due to copyright or trademark. Contact the Archives Center for details.
- Genre/Form
- Storyboards
- Video recordings -- 1950-2000
- Posters -- 1950-2000
- Photographs -- 1950-2000
- Advertisements -- 1950-2000
- Audio cassettes -- 1950-1990
- Clippings -- 1950-2000
- Scope and Contents
- The collection documents the work of SAMS (Spanish Advertising and Marketing Service). It contains advertising campaign materials such as print advertisements, storyboards, proofs of print advertisements, point of purchase advertisements, audio recordings of radio advertisements, and video footage of television commercials. SAMS created advertising for manufacturers of tobacco, movies, cosmetics, watches, toothpaste, cleansers, food products, and alcoholic beverages, to name a few. SAMS was founded during a time in which the "Spanish speaking" consumer was of growing significance in the American market, and American advertisements increasingly catered to and targeted this audience. The collection contains extensive explanatory notations written by Sara Sunshine, a Cuban immigrant, who created advertising print, audio, and visuals from the 1960s to 1990s and founder of the co-founder of Spanish Advertising and Marketing Services, the nation's first Latino ad agency.
- Restrictions
- Collection is open for research.
- Related Materials
- Materials at the Archives Center Goya Foods, Inc. Records (AC0694)
- Record ID
- ebl-1503512574773-1503512574776-0
- Metadata Usage
- CC0
In the Collection
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