The Story of Reddy Kilowatt, 1963
Object Details
- Collection Creator
- Northern States Power Company
- Hooks, Benjamin, Dr.
- Xcel Energy
- Reddy Communications, Inc.
- Reddy Kilowatt, Inc.
- Gofman, John W.
- Commoner, Barry, 1917-
- Collins, Ashton B.
- See more items in
- Reddy Kilowatt Records
- Reddy Kilowatt Records / Series 8: Audiovisual Materials / 8.5: Filmstrips
- Archival Repository
- Archives Center, National Museum of American History
- Identifier
- NMAH.AC.0913, Subseries 8.5.6
- Type
- Archival materials
- Collection Citation
- Reddy Kilowatt Records, 1926-1999, Archives Center, National Museum of American History
- Collection Rights
- Collection items are available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions.
- Scope and Contents note
- 35 mm color single-frame filmstrips, 166 frames; 33 1/3 RPM vinyl discs, 30:00; OD 913.50: 33 1/3 RPM 16 inch vinyl disc RD 913.50: 33 1/3 RPM 10 inch vinyl disc, (2 copies) Audio cassette tape, 30:00 Copyright: 1963 Corporate Creator: Reddy Kilowatt, Inc. Narrator: Ashton B. Collins, Sr. Content Description: This filmstrip promotes the company's services to other power companies. Narrated by the creator of Reddy Kilowatt, Ashton B. Collins, the filmstrip describes how he created Reddy Kilowatt. He suggests that the cartoon can be used to help electric companies interact with their customers, creating a softer image for the respective company. Collins describes how Reddy Kilowatt can be used in sales programs for brand names and products. He specifically mentions the Cuban Electric Company and their annual party (Una Noche con K-Listo), which is documented in OF 913.1. Collins also notes that the character can be used in conjunction with youth clubs to create relationships with future customers. He describes further customer interaction with Reddy through letters and stories. See reference CD 2 for reference copy of audio.
- Collection Restrictions
- Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270. Researchers must use reference copies of audio-visual materials. Reference copies are ½ inch VHS, audio cassette, or compact disc. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow. There are no reference copies on VHS or DVD for the filmstrips, and the Archives Center does not have a filmstrip projector. Technical Access: Titles on Beta Max video tape and all picture and audio elements for Original Film (OF) 913.7 cannot be viewed. Viewing the film and filmstrip portion of collection requires special appointment.
- Record ID
- ebl-1562768443876-1562768448515-2
- Metadata Usage
- CC0