Object Details
- Local Numbers
- Ivorydata4 700 0207910704 (Scan No.)
- Sponsor
- Procter & Gamble Company
- Collection Creator
- Procter & Gamble Company
- Leyendecker, J. C., 1874-1951
- Smith, Jessie Willcox, 1863-1935
- Elliott, Elizabeth Shippen Green
- Place
- Minneapolis (Minn.)
- Topic
- Refrigerators
- Women employees
- Dishwashing
- hands -- Care and hygiene
- Charity
- Sponsor
- Procter & Gamble Company
- See more items in
- Ivory Soap Advertising Collection
- Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements- Newsprint
- Extent
- 1 Item (b&w, 32 x 22.5 cm.)
- Condition
- Good condition. Records of a family-owned manufacturing firm, in Minneapolis, Minnesota, best known for kitchenware products including the Bundt Pan and Micro-Go-Round. In 1946, the year he returned from Navy service in the Pacific, H. David (Dave) Dalquist (1918-2005) joined his brother Mark to launch a new manufacturing firm, Plastics for Industry. In 1950, the brothers bought Northland Aluminum Products, a small firm with a line of "Nordic Ware" products including griddles and steak platters. The same year, Dave Dalquist created a cast aluminum, fluted cake pan at the request of two local women, members of the Hadassah organization. Northland Aluminum registered the trademark "Bundt" for the new product and began to sell it to local department stores. During the 1960s, Nordic Ware grew slowly, gradually increasing its product line to include specialty baking and cookware items and stove-top cookware. The company also expanded its production capacity and built its sales and marketing capabilities, including a national network of sales representatives working on commission. Dorothy Dalquist, Dave's wife, played a vital role in the company's growth. Although the Bundt Pan was only one of many Nordic Ware products, it became a national celebrity in 1966 when a Texas woman used it for her prize-winning Tunnel of Fudge Cake in the immensely popular Pillsbury Bake-Off Contest. In response to the spread of microwave technology in the 1970s, Nordic Ware developed many new products including the very successful Micro-Go-Round. David Dalquist , son of Dave Dalquist, succeeded his father as head of the firm in the 1980s.
- Date
- 1942
- Container
- Box 9, Folder 36 (1942)
- Archival Repository
- Archives Center, National Museum of American History
- Type
- Archival materials
- Print advertising
- Photographs
- Collection Citation
- Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
- Collection Rights
- Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
- Genre/Form
- Print advertising
- Photographs -- Reproductions
- Scope and Contents
- Photograph of woman opening refrigerator.
- Restrictions
- Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
- Record ID
- ebl-1562730500512-1562730500917-0
