Real Life Campaign

Object Details

Collection Interviewee: Murphy, W.B.; Norris, Alice; Norris, E. E.; Prior, Joseph; Meehan, Vincenta; Mercer, Richard; Meyers, Peter H.; Mulcahy, Paul; Welsh, Dick
Collection Interviewer: Griffith, Barbara S., Dr.
Collection Interviewee: White, Richard; Rindlaub, Jean; Rombach, Scott; Shaub, Harold
Collection Creator: Archives Center, National Museum of American History
Collection Interviewee: Weir, Chris; Coulson, Zoe; Gearon, Dan; Cronin, Betty; Conill, Alicia
Collection Creator: Campbell Soup Company
Collection Interviewee: Conlon, Robert; Conill, Rafael; Jordan, James; McNutt, James; McGovern, R. Gordon; Goerke, Donald E.; Holmes, Martha; Haber, Bernie; Jones, Caroline Robinson, 1942-2001 (advertising executive); Adams, Anthony; Baum, Herbert M.; Bergin, John F.; Bair, Dean

Collection Citation: Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.

Collection Rights: Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Scope and Contents: All materials from the Real Life campaign were born digital and can be viewed in the Smithsonian Institution's Digital Asset Management System (DAMS). Ask reference archivist for assistance.; "Real Life" Campaign, 2015. The commercials portrayed not only inter-racial couples but also a gay couple, two fathers and their son. This campaign had a product tie in with the 2015 release of the new installment in the motion picture franchise, Star Wars. The materials in this series includes: storyboards, scripts, consumer feedback both postive and negative, focus group material, labels, commercials, supporting documentation on the development and implementation of the campaign.