Prime Video, Smithsonian, NFL Inspire Change, and Boys and Girls Clubs of America Launch Partnership to Help More Children Access Books

Prime Video, the Smithsonian and NFL Inspire Change are proud to announce a groundbreaking partnership to donate 1 million books and literacy resources to Boys & Girls Clubs across all 30 NFL markets as part of a program called, TNF for Good. This initiative is part of the shared commitment to promoting education, literacy, and opportunity for young people nationwide.

TNF for Good will deliver a diverse selection of books, carefully curated by Smithsonian educators. The collection aims to reflect the experiences and aspirations of children and teens, with a focus on history, science and technology.

“At Prime Video, we believe in the transformative power of stories—whether told on the field or in the pages of a book,” said Jay Marine, Global Head of Sports and Ads, Prime Video. “Through this partnership with the NFL and the Smithsonian, we’re ensuring that kids in every NFL market have access to resources that can inspire and empower them to dream big.”

This initiative underscores Prime Video’s commitment to supporting communities that host and play on Thursday Night Football.

“Placing a book in a child’s hands ignites a journey of wonder and exploration, ultimately empowering them to discover their passion and shape their future,” said Monique Chism, the Smithsonian’s Under Secretary for Education. “This initiative beautifully aligns with the Smithsonian’s mission to inspire curiosity and open pathways to new knowledge. We are excited to distribute 1 million books and literacy resources to youth nationwide.”

“Young people become what they can see, and books are a powerful tool to inspire new passions and possibilities,” said Chad Hartman, national vice president of Corporate Partnerships & Engagement at Boys & Girls Clubs of America. “We’re grateful to our partners at the NFL, Smithsonian and Prime Video for their shared commitment to ensuring Club kids across the country have access to these invaluable resources.”

The rollout kicked off with events in Kansas City, Baltimore and Detroit, with NFL players, local leaders, and community partners joining forces to distribute the books at Boys & Girls Club locations. Events included reading circles and interactive activities designed to engage young readers.

About Prime Video Sports

Prime Video supports a growing lineup of live sports globally, including Thursday Night Football, NBA, NASCAR, the New York Yankees, Overtime Elite, and Premier Boxing Champions in the United States; the NWSL, the WNBA, and ONE Championship in the United States and Canada; NHL Prime Monday Night Hockey in Canada; Premier League in the United Kingdom, Sweden and Denmark; UEFA Champions League football in Germany, Italy and the United Kingdom; Roland-Garros and Ligue 1 in France; The Championships, Wimbledon in Germany and Austria; New Zealand Cricket in India; as well as Copa do Brasil football and the NBA in Brazil; and boxing and the 2023 World Baseball Classic in Japan. While availability varies by marketplace, fans can also subscribe to streaming services such as Eurosport, FOX Sports (Mexico), Viaplay Sport, MLB.TV, NBA League Pass, NBA TV, DAZN (Germany and Spain), and Premiere FC (Brazil) through Prime Video Channels. This is in addition to a selection of Amazon Original documentaries including Kelce, Bye Bye Barry, Coach Prime, Giannis, and the Amazon Original All or Nothing franchise, including All or Nothing: Arsenal, All or Nothing: Juventus, All or Nothing: Toronto Maple Leafs, and All or Nothing seasons with various NFL teams, as well as the NCAA’s Michigan Wolverines football team.

About NFL Inspire Change

Since 2017, the NFL Family has provided $375 million to advance social justice causes in the areas of education, economic advancement, police-community relations, and criminal justice reform. To date, the NFL Foundation has provided nearly 2,000 Inspire Change matching grants to current NFL players and Legends for nonprofits of their choice to help reduce barriers to opportunity. To learn more about the NFL's Inspire Change initiative and to view the 2024 Social Justice Impact Report, visit www.nfl.com/inspirechange.

About the Smithsonian

Since its founding in 1846, the Smithsonian Institution has been committed to inspiring generations through knowledge and discovery. It is the world’s largest museum, education and research complex, consisting of 21 museums, the National Zoological Park, education centers, research facilities, cultural centers and libraries. Two of the 21 museums—the National Museum of the American Latino and the Smithsonian American Women’s History Museum—are in the early planning stages.  There are more than 6,200 Smithsonian employees and 3,800 volunteers. The total number of objects, works of art and specimens at the Smithsonian is estimated at nearly 157 million, of which nearly 148 million are scientific specimens at the National Museum of Natural History. www.si.edu

About Boys & Girls Clubs of America

For more than 160 years, Boys & Girls Clubs of America (BGCA.org) has provided a safe place for kids and teens to learn and grow. Clubs offer caring adult mentors, fun and friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Boys & Girls Clubs programming promotes academic success, good character and leadership, and healthy lifestyles. Over 5,400 Clubs serve more than 3 million young people through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. The national headquarters is located in Atlanta. Learn more about Boys & Girls Clubs of America on Facebook and X. 

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Note: the Smithsonian media contact is Benjamin Marcus, marcusba@si.edu.