Object Details
- referenced business
- Dow Fruit Company
- Description (Brief)
- Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
- This Blue W brand apple crate label was in use by the Dow Fruit Company of Wenatchee, Washington during the early 20th century. The lithographed label was produced by the Traung Label Company of Seattle, Washington. The orange label has a large blue “W” in the center, with a small red apple on the branch to the lower left. The Wenatchee Valley in the Columbia River basin was one of the largest apple producing regions in the United States, claiming to be the “Apple Capital of the World.”
- Location
- Currently not on view
- Credit Line
- L.E. Leininger
- ID Number
- 1979.0441.021
- accession number
- 1979.0441
- catalog number
- 1979.0441.021
- Object Name
- crate label
- Physical Description
- paper (crate label material)
- wood (substrate material)
- Measurements
- crate label: 8 3/4 in x 10 1/4 in; 22.225 cm x 26.035 cm
- Place Made
- United States: Washington, Wenatchee
- See more items in
- Work and Industry: Agriculture
- Food
- Crate Labels
- Agriculture
- National Museum of American History
- Record ID
- nmah_1361659
- GUID (Link to Original Record)
- https://n2t.net/ark:/65665/ng49ca746ac-fe53-704b-e053-15f76fa0b4fa
