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Smithsonian Institution
Our Plan
Goals
Be One Smithsonian
Catalyze new conversations and address complex challenges
Reach 1 billion people a year with a digital-first strategy
Understand and impact 21st-century audiences
Drive large, visionary, interdisciplinary research and scholarly projects
Preserve natural and cultural heritage while optimizing our assets
Provide a nimble, cost-effective, and responsive administrative infrastructure
We will create a digital laboratory to test and develop emerging museum-related digital technologies.
‹ Reach 1 billion people a year with a digital-first strategy
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We will be not only digital first but mobile first. ›
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