Object Details
- Designer
- Emil Schulthess, 1913-1996
- Photographer
- Georg Gerster, 1928-2019
- Designer
- Hans Frei
- Sponsor
- Swissair (Schweizerische Luftverkehr)
- Physical Description
- usa. Color photographic commercial aviation print. Bright orange and white text, color aerial photo of circular irrigated fields; landscape. Swissair logo and full text: "usa"; Offset Photolithograph.
- Summary
- Fly Now: The National Air and Space Museum Poster Collection
- Throughout their history, posters have been a significant means of mass communication, often with striking visual effect. Wendy Wick Reaves, the Smithsonian Portrait Gallery Curator of Prints and Drawings, comments that "sometimes a pictorial poster is a decorative masterpiece-something I can't walk by without a jolt of aesthetic pleasure. Another might strike me as extremely clever advertising … But collectively, these 'pictures of persuasion,' as we might call them, offer a wealth of art, history, design, and popular culture for us to understand. The poster is a familiar part of our world, and we intuitively understand its role as propaganda, promotion, announcement, or advertisement."
- Reaves' observations are especially relevant for the impressive array of aviation posters in the National Air and Space Museum's 1300+ artifact collection. Quite possibly the largest publicly-held collection of its kind in the United States, the National Air and Space Museum's posters focus primarily on advertising for aviation-related products and activities. Among other areas, the collection includes 19th-century ballooning exhibition posters, early 20th-century airplane exhibition and meet posters, and twentieth-century airline advertisements.
- The posters in the collection represent printing technologies that include original lithography, silkscreen, photolithography, and computer-generated imagery. The collection is significant both for its aesthetic value and because it is a unique representation of the cultural, commercial and military history of aviation. The collection represents an intense interest in flight, both public and private, during a significant period of its technological and social development.
- 1972
- Inventory Number
- A19960273000
- Restrictions & Rights
- Usage conditions apply
- Type
- ART-Posters, Original Art Quality
- Medium
- Poster, Advertising, Commercial Aviation
- Dimensions
- 2-D - Unframed (H x W): 101.9 × 63.8cm (3 ft. 4 1/8 in. × 2 ft. 1 1/8 in.)
- Country of Origin
- Switzerland
- See more items in
- National Air and Space Museum Collection
- National Air and Space Museum
- Record ID
- nasm_A19960273000
- GUID (Link to Original Record)
- http://n2t.net/ark:/65665/nv9ac8d9f0e-673c-4bd0-92a9-24a07f3a894c
