"I Want My MTV" Button

National Museum of American History

Object Details

Description
This is a fuchsia button with white, gold and turquoise writing used to promote the new cable channel, MTV®. MTV® officially launched on August 1, 1981 to a limited market. Through aggressive and innovative marketing techniques, MTV staff were able to quickly popularize the fledgling cable music channel. Through the years, MTV® has gone from a channel focused primarily on music videos to include many different types of television programming targeted at contemporary youth culture.
Credit Line
Gift of William L. Bird
1982
ID Number
2015.3076.01
catalog number
2015.3076.01
nonaccession number
2015.3076
Object Name
button
Physical Description
metal (overall material)
Measurements
overall: 1/8 in x 1 1/2 in; .3175 cm x 3.81 cm
See more items in
Work and Industry: Retail and Marketing
Popular Entertainment
American Enterprise
Exhibition
American Enterprise
Exhibition Location
National Museum of American History
National Museum of American History
Record ID
nmah_1695158
Metadata Usage (text)
CC0
GUID (Link to Original Record)
https://n2t.net/ark:/65665/ng49ca746b3-3317-704b-e053-15f76fa0b4fa
There are restrictions for re-using this image. For more information, visit the Smithsonian's Terms of Use page .
International media Interoperability Framework
IIIF provides researchers rich metadata and media viewing options for comparison of works across cultural heritage collections. Visit the IIIF page to learn more.
View manifest View in Mirador Viewer