Object Details
- Procter and Gamble
- Description
- In early 1955, the Proctor & Gamble Co. announced that it would introduce Crest, a new toothpaste containing fluoride. A large ad campaign begun the following year boasted that “Crest Toothpaste with Fluoristan strengthens tooth enamel to lock out decay from within.” In 1981, facing competition from other manufacturers, Procter & Gamble changed the formula from stannous fluoride to sodium fluoride, and changed the trademark from Fluoristan to Fluoristat. The firm donated this example to the Smithsonian a few years later.
- Ref: “FLUORIDE TOOTHPASTE,” New York Times (Feb. 17, 1955), p. 33.
- Proctor & Gamble ad in New York Times (Feb. 9, 1956), p. 21.
- “Fighting Decay and Each Other,” New York Times (April 6, 1981), p. D1.
- Location
- Currently not on view
- Credit Line
- Gift of Procter & Gamble Company
- before 1982-09-24
- ID Number
- 1984.0718.130
- catalog number
- 1984.0718.130
- accession number
- 1984.0718
- Object Name
- oral hygiene product
- toothpaste
- Other Terms
- Toothpaste; Oral Hygiene; Personal Hygiene Products
- Physical Description
- sodium fluoride (product active ingredients)
- sorbitol (product active ingredients)
- Measurements
- overall: 1 3/8 in x 6 1/8 in x 1 1/4 in; 3.4925 cm x 15.5575 cm x 3.175 cm
- place made
- United States: Ohio, Cincinnati
- See more items in
- Medicine and Science: Medicine
- Health & Medicine
- Beauty and Hygiene Products: Oral Care
- Beauty and Health
- National Museum of American History
- Subject
- Dental Products
- Record ID
- nmah_688610
- GUID (Link to Original Record)
- https://n2t.net/ark:/65665/ng49ca746a5-07c8-704b-e053-15f76fa0b4fa
