Object Details
- referenced business
- Apple Capital Growers, Inc.
- Description (Brief)
- Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
- This Apple Capital brand apple crate label was used by Apple Capital Growers, Inc. of Wenatchee, Washington around 1933. The label was lithographed by Stecher-Traung of San Francisco, California. The label has a silhouetted image of a domed building, similar to the U.S. Capitol, and an image of a red apple in the foreground. Wenatchee claimed to be the “Apple Capital of the World,” a name that was appropriated for this companies branding.
- Location
- Currently not on view
- Credit Line
- L.E. Leininger
- ID Number
- 1979.0441.140
- accession number
- 1979.0441
- catalog number
- 1979.0441.140
- Object Name
- crate label
- Physical Description
- paper (crate label material)
- wood (substrate material)
- Measurements
- crate label: 8 5/8 in x 10 1/4 in; 21.9075 cm x 26.035 cm
- Place Made
- United States: Washington, Wenatchee
- See more items in
- Work and Industry: Agriculture
- Food
- Crate Labels
- Agriculture
- National Museum of American History
- Record ID
- nmah_1361778
- GUID (Link to Original Record)
- https://n2t.net/ark:/65665/ng49ca746ac-fb09-704b-e053-15f76fa0b4fa
