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National Design Museum: A New Identity for Cooper-Hewitt

September 20, 1994 – March 19, 1995

Cooper Hewitt, Smithsonian Design Museum
2 East 91st Street
New York, NY

Location: 1st Floor

This exhibition delineates Drenttel Doyle Partners' process of creating the museum's new identity from the new name National Design Museum to a new graphic identity and logo. The name change reflects the museum's expanded mission to include the design process and its effect on daily life.