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September 20, 1994 – March 19, 1995
Cooper Hewitt, Smithsonian Design Museum
2 East 91st Street
New York, NY
Location: 1st Floor
This exhibition delineates Drenttel Doyle Partners' process of creating the museum's new identity from the new name National Design Museum to a new graphic identity and logo. The name change reflects the museum's expanded mission to include the design process and its effect on daily life.